Fyffes sponsorship of Dundalk FC reaches conclusion

Dundalk-based banana distributors Fyffes has announced that its sponsorship of Dundalk FC has concluded after what it describes as ‘seven exceedingly successful years with the club.’
The sponsorship commenced seven seasons ago ahead of the 2012 season – at a time when the Club had narrowly avoided relegation and closure – but had the ambition to achieve the level of success that was subsequently enjoyed under the management of Stephen Kenny and its squad of highly-talented players, some of whom having represented their country at different age-groups.
In a statement released to local media, Fyffes expressed its pride in having helped the club to achieve its on-field objectives, and congratulated players and club management on having recorded yet another notable League and Cup double.
Its managing director, Gerry Cunningham said: ‘in order to ensure that our sponsorship and corporate social responsibility programme remains current and in tune with on-going expectations and requirements, we customarily review all Fyffes commitments within a fixed cycle. In light of the success being achieved by Dundalk FC – and in acknowledgement of the acclaim it was bringing to Dundalk and the local community – we annually took the decision to extend our support, up to and including the 2018 season’.
In response, Dundalk FC’s Chief Executive Mal Brannigan said: ‘The Club would like to thank Fyffes, Gerry Cunningham and Emma Hunt-Duffy for their support shown to the Lilywhites over the past seven seasons, during which time both organisations have benefitted from the partnership. The Club wishes Fyffes well for the direction it is now pursuing and looks forward to helping them develop their commitment to the promotion of children’s health and fitness and their other community initiatives.‘

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